The NBA is not the only one trying to use virtual currency as a way to boost its business.
The NFL has been in a similar situation, with teams paying out virtual coins to players who play them in a league game, in hopes of boosting fan attendance.
So far, the NFL has not paid out virtual currency to players for their performances, but a number of players have gotten paid in virtual currency.
According to Forbes, the players who have received money in virtual coins include Michael Jordan, Kevin Durant, Stephen Curry, LeBron James, Carmelo Anthony, LeBron Westbrook, and Kevin Love.
Forbes also reported that the NBA has paid out $30 million in virtual cash to players in recent years, a number that is more than the total payments made to players by other sports leagues.
And the league is reportedly looking to add more ways for fans to get their hands on virtual coins in the future.
This week, the NBA was hit with a federal investigation, after it was revealed that a number for virtual currency was being traded on the website of a Nevada company called Bitcoin Cash.
This exchange, according to The Wall Street Journal, is “likely run by a person known to the NBA, a source close to the investigation told the newspaper.
Bitcoin Cash is an anonymous cryptocurrency that was created by a group of Bitcoin miners in 2017, according the newspaper, and has become a popular alternative for trading virtual currency online.
According the report, some of the Bitcoins that are being traded in Bitcoin Cash are worth roughly $600 million.
As Forbes points out, this amount would be roughly double the value of the virtual currency currently being traded by NBA players.
That money could potentially help pay for more tickets for upcoming games, including the NBA Finals between the San Antonio Spurs and Golden State Warriors.